Estimating How Much Traffic Your Competitors Get Online - Part 3
Hitwise
Hitwise is another online tool that allows you to gain access to estimates of your competitor’s traffic. Hitwise is an actual software application that you must buy in order to use. It is not a cheap program, but the effects are going to be highly accurate.
The software will look at daily online behaviour of millions of Internet users. It will offer estimates on site rank from your site versus your competitor. You will also discover how much time a customer spends online at your site as compared to your competition.
This can help you determine what makes the traffic either higher or lower on the competitor site. It is based on the site, how much is paid for traffic, and organic traffic that your competitor may have. You just need to keep in mind that this program is a little more expensive than other options like Compete or Alexa.
If you have a budget to find the information regarding estimates of traffic on your competitor sites as well as on your own you may wish to stick with those that are free. They are very accurate and can help you answer where improvements need to be made.
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