February 22, 2010 by Matt Thomas
Two giants of the online world, Microsoft and Facebook, have come together to form a mutually beneficial agreement. The companies have decided to revise their search pact into a global deal. This would mean that the social networking behemoth Facebook will sell its own advertisements and receive more of Bing’s features on its web results.
The new deal will allow Facebook users to receive the full-featured version of Bing beyond links for the site’s web search. The deal is seen as more of a ‘global pact’ that will bring Bing to Facebook users abroad, and Facebook will in turn sell its own display ads.
Jon Tinter – General Manager at Bing outlined the thinking behind the new deal:
“We have deepened our joint work together on web search to provide even more compelling experiences to Facebook users with Bing. As part of this expanded cooperation in search, our two companies will soon provide Facebook users with a more complete search experience by providing full access to great Bing features beyond a set of links, including richer answers combined with tools that help customers make faster, smarter decisions.”
He added: “Second, we are extending our cooperation outside the US, bringing the Bing-Facebook search integration to the more than 400 million people using Facebook around the world.”
Facebook and Microsoft have teamed up in the past and appear to have quite a friendly relationship that will surely only benefit us as users.
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Ooh – watch out Google. This will seriously be a major competitor. Bit confused about how this will affect facebook advertising? Will the ad slots also contain Bing ads?
Comment by Claire — February 22, 2010 @ 2:47 pm