April 23, 2010 by Andre
Big announcements were expected at Facebook’s F8 conference in San-Francisco this week and Mark Zuckerberg, founder of the social networking site, did not disappoint.
Facebook will be replacing their ‘Facebook Connect’ platform with an all new set of ‘social plug-ins’ designed to dramatically increase their presence across the web.
Zuckerberg introduced the new tools as part of Facebook’s open graph strategy, the idea of creating more connectivity amongst different websites.
The service is primarily designed to allow Facebook to become more deeply embedded into different third party websites, meaning that even when a user chooses to go to another site they will not be able to escape the presence of Facebook.
The service is launching with 30 high profile partners which include several UK brands such as SKY and LoveFilm.
A Facebook user will have to be logged into their account (via the 3rd party website) in order to use the new service. The user will then be able to click the newly updated ‘Like’ button on photos, music, articles and the like, these will then be shared with their friends via Facebook.
They have also introduced new pop-up windows which will show friends what each other have been watching or reading on the different third party sites (if you really want them to know).
The information that a user ‘Likes’ on a site such as LoveFilm will then be logged and archived by Facebook and then given back to the original site enabling them to create a more personalised online experience for that user.
Zuckerberg stated that the changes are designed to put Facebook users at the centre of the web but it would seem that perhaps the billionaire owner of Facebook is looking to put himself and his company at the centre of the web too.
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