November 10, 2008 by Matt Thomas
In its latest attempt to boost advertising revenue by showing professional programming YouTube will now be showing full length movies and TV shows from MGM’s extensive archives.
A full announcement will be made today but the partnership is said to begin with MGM providing episodes of stalwart programme, American Gladiators, free to users via a YouTube channel. Another channel will show MGM films, including ‘Bullet Proof Monk’ and ‘The Magnificent Seven.’ There will also be clips from other popular movies like ‘Legally Blond.’
This agreement comes in the wake of a deal with CBS, struck in October, that allowed YouTube to show programmes like ‘Star Trek,’ and ‘Beverley Hills 90210.’
Numerous networks have been showing short sections of programming for a while now, though it would seem that full length programming shown by agreement is the way of the future. This puts YouTube into direct competition with General Electric’s NBC Universal and NewsCorp’s Hulu which already features modern full length shows for free.
Perhaps predictably, the MGM programming will run alongside adverts, though a free movie is a free movie. YouTube are expecting demand to be high.
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[...] there is good news spread that there has been an agreement that there will be full length MGM films on You Tube to be featured and viewed by a lot of visitors. Featuring the full length movies and also the TV [...]
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