March 4, 2010 by James Oliver
To many this news will come as a shock, but it would seem that the Google Empire is not perfect after all. Just this week a detailed 49 page report has been published by Google that takes an in-depth look and rates its SEO on its various properties which includes the homepage.
Surprisingly Google did not pass with flying colours, in actual fact the report revealed that the company were failing in a number of categories. Google are planning to use the information garnered from the reports as a springboard to make improvements to its SEO. Also, in a stroke of generosity, Google have decided to share a selection of some of the metrics that they use.
The extensive report covers 100 of Google’s products, highlighting specific areas in need of improvement. One of the main areas in need of change is “search result presentation” which scored a mere 33/100 or lower in 3 different categories the lowest of these being “title tag format and length.”
For those not in the know when it comes to SEO this refers to how much information appears in the big, blue search result links as well as the text descriptions that appear below them. The report suggests different ways of fixing such problems.
The company also scored low on such points as the destination sites where images or logos may lead. The report found that more than half of these logos linked with somewhere they were not supposed to including the infamous and annoying 404 pages, once again the report suggested solutions this problem.
It was not all bad for Google, however, as some aspects of the reports yielded positive results. The company scored well in its offering of a clear main page result and also having proper use of internal anchor text and headline tags.
The full report can be viewed here.
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