March 8, 2010 by Jenny Sanderson
As the year progresses and we get ever closer to summer it would seem that competition in the online world is really hotting up. Perennial innovators Google are leading the pack with the announcement that they are set to purchase their third company this year.
On their blog, this week, Google announced that the deal was done for them to buy online photo editing site Picnik, as per usual this was for an undisclosed sum, but it is believed to be one of their ‘cheaper’ acquisitions as Picnik is a fairly small company. Started just five years ago in Seattle (USA), Picnik has a modest staff of just 20.
It is one of the earlier incarnations of an online photo editing website. It allows its users to edit their photos online thus enabling them to post them on social networking sites like Twitter or Facebook. The basic service is free or alternatively users can pay a subscription to benefit from more advanced features.
Picnik brings Google’s total number of acquisitions this year to 3 and a staggering 60 in total. More high profile purchases include the likes of Youtube and Android. This comes hot on the heels of Google’s announcement that they have purchased search sites Aardvark and reMail.
If this trend continues it look as though it will be an interesting year as the giants of the online world jostle for dominance in an ever growing world wide web.
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