March 22, 2008 by Admin
Cost Effective? Do Some Maths
Doing some math, like everything else, is the best way to determine how cost-effective Pay Per Click advertising is for your online business. Just like any other advertising medium, the cost of advertising is broken down to cost per person. In your website’s case, Pay Per Click advertising could be measured as cost per visit. The way for you to compute this cost is by dividing the profit you made from your website within a given period by the number of visitors you had during the same period of time. So, for example, you made $2,000 in profits and you had 1000 visitors led to your website by your Pay Per Click advertising campaign, the result would show you how much each hit costs. This will be your break even benchmark. You would need to bid much lower that this to show profit, and not only to cover advertising cost.
Bid for Lower–Priced Keywords
The most popular keywords for your Pay Per Click advertising would cost you more if you want to be on the top slot, this could make you pay more than what you prudently should. The best way then is just to bid lower and have additional keywords. What is good is that additional keywords would not cost you anything. With Pay Per Click advertising, you get visible in no time without having to change your web site’s content and its over-all design. You just need extra diligence in finding the more effective key phrases. Remember, these additional key phrases won’t cost you anymore.
You can download some tools in the internet that would help you find these keyword or key phrases that could prove very helpful for your Pay Per Click advertising campaign. Overture search engine is one such source that provides this tool that can show you the most popular keywords, and how they are used by popular websites.
You also get recommendations for better keywords if you sign in your Pay Per Click advertising with Overture search engine marketing. This happens after you submit your description of your site. Take time and extra care in preparing your site description as this becomes a very important aspect of your Pay Per Click advertising. Your site description should be as specific to your product or service to help you make sure that only those who are interested in buying or availing of your service click on your Pay Per Click advertising link. You save precious advertising money this way.
Monitor your Bid
Keywords that are being bid on for Pay Per Click advertising become hot items that they most certainly appear on other popular search engines too. More often than not, bids for these keywords will increase as competition among websites to be on the top tier of search engine results get more intense. If you pay more per click on these keywords, you may end up paying more than you can reasonably profit from. If this happens, it would be best to withdraw you bid and look for another set of keywords that you could work on a profit.
It becomes obvious then that you must monitor the efficiency of your bid for your Pay Per Click advertising to make it really work in your favor.
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