January 20, 2009 by James Oliver
It seems that no one is immune to the recession, even the giants of hardware manufacture. Intel, the biggest Chip maker in the world has cut its prices and when I say cut, I mean cut. The cost cutting bonanza at Intel has seen some of their products’ prices drop by as much as 48 percent!
The cuts have been put down, obviously, to slumping demand during the recession as people across the world decide they don’t actually need that new computer, but also to increased competition from Advanced Micro Devices. For a while now, AMD have been cutting into Intel’s market share with lower cost chips. This move is seen as a good way to pull the rug out from under them.
The Intel Celeron processor, designed specifically to work with laptops has seen the biggest cut, dropping 48 percent to a new price of $70 dollars. In addition, some Quad Core models – that’s the one with four processors in one product – have been slashed by 40 percent to a price of $316 dollars. Intel have however, kept the prices of their three most expensive chips absolutely unchanged.
Intel are optimistic that these changes will do the trick, expecting sales to bounce back by the end of the year.
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