May 11, 2010 by Matt Thomas
A surprising new report from analysts NDP has revealed that smartphones using Google’s Android as their operating system are now outselling Apple’s ever popular iPhone.
The report revealed that Android powered devices were accounting for 28% of the market, a shocking 7% higher than the iPhone’s still respectable 21%.
Both however, are lagging behind Research In Motion (RIM) who continue to lead the market with a 36% share for their Blackberry operating system.
The rapid growth of Android has been largely attributed to the aggressive marketing of US company Verizon Wireless who are one the biggest mobile network operators in the United States.
Their ‘buy one get one’ deals have been exceedingly popular over recent months and if this current growth rare is anything to go by Android may well overtake Blackberry as the market leaders by the end of the year.
Although Google’s phone is doing extremely well as it rapidly gains a high market share the company has backtracked a little over its seemingly aggressive approach.
A fortnight ago Google announced that Verizon would not be joining its web based Nexus One store and hat Vodafone would now only be allowed to sell the phone in their retail stores.
After this, Spring, another popular mobile network in the US announced that they were no longer going to join the online handset stores in offering their service with the new Google phone.
Without Sprint and Verizon it does not look as though Google’s dream of a super-phone is about to come true anytime soon.
Google will continue to sell their original GSM mobile phone from their online store but this may be the last we see of the Android phone.
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