November 4, 2009 by Jenny Sanderson
You might expect a video streaming site that recently revealed that it is getting one billion video views a week to be making money hand over fist though it hasn’t quite been that simple for video streaming leader, YouTube. The site has struggled to make a return appropriate to its size for years now, actually, it’s failed to make any profit at all.
However, it would seem that’s set to change now that YouTube is finally about to make some real money – the company has announced that it has tripled the amount of views it is able to monetise with adverts since this time last year.
This is largely due to the introduction of the YouTube ‘Content ID’ system, the fingerprinting system that allows rights holders to either block or make money from unauthorised use of their content. This has not only allowed YouTube to monetise more of the ‘semi-legal’ offerings with ads on the site but also, it has saved YouTube a lot of the time and expense that legal actions against them were taking up.
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