March 23, 2010 by James Oliver
The global economic crisis has affected many of us in the last couple of years, it has even sunk its economy killing claws into the internet. The online advertising industry was hit hard in 2009, research from IDC (Interactive Data Corp) reports that after having three dismal quarters in 2009 the online ad sector ended the year strongly.
Auctioning site Ebay had a big influence on this as they too had a terrific final quarter. The last period of spending in 2009 actually set a new record in spending for the online ad sector validating the suggestion that the economic slump that has crippled the online ad industry could finally be retreating.
Spending on online advertising bounced back in the fourth quarter of 2009 where a record high by measure of absolute dollars was posted. Online ad spending fell a disappointing 2.4% over the course of 2009 slipping from $27 billion in 2008 to $26.4 billion in 2009.
The return to a period of growth seen at the end of 2009 came as a result of a record spend totalling $7.4 billion which was a 4.5% rise from the $7.1 billion that was recorded in the early part of the year.
IDC has given a lot of the credit to Ebay, who’s strong finish to the year was partly responsible for propelling the online classified advertisement segment to even greater heights.
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