August 29, 2008 by Admin
There are two types of links when it comes to the pages. These links will determine the page ranking you receive. You don’t want to forget about links and you don’t want to make errors, so pay close attention to this section.
The first type of link is the internal link. This is a link in which you have each page on your website linking to the other pages. It should be in a logical manner and help the search engine or visitor move through the site with success. If you don’t link the pages you are looking for a problem to occur. You may even find a 404 error in that the page can’t be displayed because of the improper link. The links should be keyword oriented to help you anchor the text and link. Again remember each page should be an entrance, but it also must be another door through the site.
External links are those in which you link to outside websites. This can be a link on your end or a link from someone else. The idea in external links is to provide more information to the consumer. Relevancy comes into play again. You want a positive effect on the link and therefore the page ranking. Many make the mistake of adding any link to their page without regard to the usefulness of that link. Let’s go back to our German Shepherd example.
In this example we have a page talking about dogs and toys. You wouldn’t want to link Viagra websites with dogs. It serves no purpose. It can also be considered spam as a link and lower your ranking or penalize you dearly. So avoid this. What would be a good link for this situation? Well, cameras. Cameras offer a way to record your pet in their funny or cute moments. Every pet owner I know loves to share pictures of their pet. So that would be a great link to have.
The best types of links are the .edu pages. These pages are education and informative pages. They are also trusted by the search engines. There can be no mistaking the content on the page or the reason for the link, which means you should elicit links to the .edu sites.
You don’t want to buy link lists. These lists used to be helpful, but there again when you buy links from a huge list they may not all be relevant. This means you need to search out the links for anchor text and keywords that make a difference. Competition is not the way to find links. You might think that linking to competition means you get more traffic. It might, but think about what it would do for the competition page. They may get an increase in page ranking off of you. This leads us back to the types of links you should have. You don’t want competition, you want informative if you are selling or products if you are informative on the page.
By having a symbiotic relationship with your links you are able to get a better ranking without helping the competition surpass you in the ranks. So don’t look for competition. Look for something relevant to your site, like cameras to record pets.
Here are two very important key points to remember:
. You should search for links that are already established with keywords. Authority sites are a great option.
. You should also realize that you don’t stand a chance for certain keywords that are already used. Find your own and link to others.
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