September 2, 2008 by Admin
Your URL can affect the top search engine rankings, but why is that? First let’s take a look at what URL stands for. It means Uniform Resource Locator. Many of us know what a URL is, but we don’t necessarily know the importance of it. To have a better understanding of SEO strategy you have to understand what the words mean and why they are important. You don’t want your rankings to be lower as a result of a faulty URL; this would mean you are losing potential traffic and therefore potential sales. Learning these details now can help you use them effectively in the future.
SEO strategy requires a good knowledge basis to perform well. So let’s take a look at what you can learn and apply to your URL.
The Things You Need to Know:
First we want to look at what the URL will look like. You have probably noticed that the length of some URL’s differ. A typical URL should be as follows. You first have the domain or main part of the URL then the other options will direct you to a specific area on the page. Typically the home page is going to be just the domain.
http://www.domain.com/subdirectory/filename.html
The Http in front of the domain means hyper text transport protocol. This defines the method that the resource will require to view the page. It just basically states how the page is able to be found by the web browser and how the search engines will index the page. The other part of the http is the communication port. With http the port is always 80. So if there is a different protocol then there is a different port for it to use.
The www is part of the domain name and often referred to as the subdomain. Usually a website always starts with www and it is the domain that will differentiate the URL. There are some URL’s that don’t have the subdomain though. These are found when you don’t need the www in front of the domain portion.
Subdomains have several levels. For example look at your email spam. The subdomain can see like something you want to access because of what they use, but it is really just a phishing scheme. In other words they may offer www.citicorp.com and then something after that that redirects you to a different site other than Citicorp.
Subdomains will have almost no restrictions on their length or number. You can have as many as needed in order to create the URL, however there is some caution here. The subdomains will usually translate into a separate IP address than the primary domain name. This means that SEO can be a bit hard to obtain the more you offer in the URL. The subdomain can even be on a different web server; of course it is under your control.
An example would be an email site that allows you to make your own name. The email is still under the control of the host site and not you. Therefore you can’t make changes to the page, change where it is located or anything else. It is just for use. This is because the DNS or domain name server is still under control of the host site. Lastly subdomain names are not case sensitive. In other words, you could type all caps even if the domain name is in lower case letters and still get to the page.
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