September 3, 2008 by Admin
Let’s start off with subdomains again. SEO is considered to be keywords. This means your strategy will need to revolve around the keyword placement in all aspects of your web site. So the anchor text, meta descriptions, headlines, content, and all other text needs to have keywords that are considered useful. You even need to have terms for SEO in the URL. The degree of the strategy is hard to determine regarding the algorithms, but again refer to the above section. We mentioned the domain name should relate to your business name. You can also have the subdomains relate to your type of business. For example, if you sell pet supplies you can mention something about pets in the URL.
Subdomains need to be keyword specific in order to work with SEO strategy. The URL keywords have definite influence on the web pages content and therefore the relevancy the search engine will offer the page. There are two things to consider in the subdomain keyword options.
. The subdomain must provide a clue to the site for the visit. This means it must offer some way of telling the consumer what the page is about before clicking on it in the results. An example would be www.ultimatepetsupplies.mysite.com.
. The search engine will offer more relevancy to the site when the keywords apply in the algorithm. This means that the keywords offer a varying degree of where your page will be displayed, based on the actual use of the words.
Here is something to always consider: The visitor is going to choose the link that best describes what they want to see; therefore the subdomain needs to have keywords. The visitor will choose the keywords over any URL that doesn’t have the words they are looking for.
Subdomain also ensures that you are using a legitimate option for using keywords. The URL as long as it is available in the keywords you want should be used. We can’t stress this enough regarding search engines. The search engines will rank keyword URL’s over those that lack them as they have been programmed to do so. After all, the individuals creating the search engines realize how individuals will search and what they will choose.
If you still need an example regarding this matter, consider doing a search. Look at what the search results will offer you. Music is a good keyword to use. The top three search engines will come up with results in which the domain or subdomain has music in the URL. Other keywords may also appear that have a relation for the most popular music items at the moment.
There are a few things to be cautious about regarding keywords in the subdomain. They can help, but there are certain things that will take you out of the rankings. You can make certain combinations separate through the use of a period. However the best format is keyword.domain.com. You don’t often see more than one level of subdomain in the URL, especially in front of the domain. So keyword.keyword.domain.com is not a good way to go.
You can also use dashes. Take the example we just gave that is not the best way to go. If you use a hyphen you are still tying the keywords in and it is better than the period. However, it is still not the best option for you. There are only a select few search engines that don’t mind the dashes. There should be one or none and only if it is really imperative to your URL.
The subdomain should be used for ranking, but there is more to it than just that. The subdomain also needs to work as a link. This is another reason the keyword placement and usage should be a careful consideration. Other site links will need anchor text. They tend to use the domain for this purpose. This means that the score on the page is relevant to the keyword used and the search engine regarding that anchor text.
You don’t want to use improper subdomains such as anything.domain.com and then anythingelsedomian.com. In other words someone just added a little bit onto the URL in order to get confused by the visitor. So instead of choosing the one they wanted, they got you. The search engines do not like this and will rank you lower, possibly even offer a penalty.
We have another cautionary tale for you. The subdomain should be a keyword that is purposeful to your URL. If you don’t have a good reason for using a keyword then don’t. This will be seen as irrelevant by the search engine. Also the smaller the actual URL the easier it is to remember and thus get your return consumers. There are some bans and penalties offered by search engines if you have a lot of keywords in the subdomain that are unnecessary. It is seen as trying to get a better ranking and therefore manipulative.
If you have any questions in how to create the subdomain then look at the search engines. They will have the perfect examples, even in searches, for how you need to create your URL. Each subdomain needs to be logical. You need to be thorough in your study to determine what is best for the search engine optimisation as well as the consumer. The main focus is not to copy any other site. You wouldn’t want a company name from a corporation then your own site name. This is frowned upon and penalties will ensue.
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