September 3, 2008 by Admin
Domains
The domain comes up next. The domain is going to be registered and should be relevant more so than the subdomain. You can take the information provided about the subdomain and apply it to the domain. You need keyword domains to have the advantage in ranking. In other words, the keyword you use for the domain should be clear. You need it to apply directly to the consumer regarding your sales. It will also offer you a boost if the keyword is something that will be searched for. There are restrictions regarding the use of keywords in domains due to improper usage in the past. For example the keyword.keyword.keyword.keyword.com used to be appropriate. Now it will offer a hefty penalty and the loss of rankings. The characters in the above example are more than 63 and the search engines will notice this. The dashes are counted. So you need to restrict the amount of keywords in the domain. A good rule of thumb is to have one or two in the main domain. One is best.
In fact the shorter the domain, the better you are with your URL regarding search engine optimisation and the point of view of the search engine. The most important keyword to your page should be the domain. You can always have the second most important keyword in the subdomain.
Is a hyphen a good thing to use? Well there used to be advantages to get a ranking increase with the keywords used and having a hyphen, because it was seen as unique. Now the search engines understand that the hyphen is just another ruse. This means that your keywords shouldn’t have a dash. You can of course use them and it will not lower the ranking, but it also doesn’t increase the ranking. This is of course as long as you only use one.
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