File Extensions
The file extensions are not going to affect your search ranking as long as it is related to the web page. In other words .html, .htm, .cfm, .php, .asp, and .aspx can be used. It is best to stick with html or htm because this is going to offer the best text for your visitor.
For more things to know:
There are some key points to make regarding search engine optimisation marketing strategies to go along with the other information you have learned thus far. You need to make sure your URL structure is streamlined. In other words the rule of thumb for SEO is:
The more generic your keyword or phrase the earlier you need it to appear in the URL. Save the specific keywords for the later section.
If you are using the term shoes this should appear in the subdomain name rather than in the subdirectory or even the domain. There are a number of sites on the internet using similar keywords. You need to make sure that you have the boring words first and then infiltrate with a better keyword. There are hundreds of searches done each day on simplistic words and therefore the rankings are chosen based on the narrowing down of the site’s information. Something else to keep in mind is that if your URL looks like spam to you it will most likely be ranked as spam. Don’t make this mistake. You don’t want to lose your high ranking because of mistakes. Spam is often seen in the keywords such as Viagra, pills, porn, casinos, and other things that typically we don’t search for. The best weapon in your SEO strategy arsenal is your common sense. Also anytime you are creating a URL you need to concentrate on the consumer. It is all well and good that they find you, but they still have to find that search result for you useful.
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