September 5, 2008 by Admin
Static vs Dynamic URLs
There are two types of URL’s. One is static which looks like this: http://www.domain.com/pagename.html. You also have dynamic URL’s which are more like what is below.
http://www.domain.com/subdirectory/filename.php?variable= xyz&variable=123&2ndvariable=456&3rdvariable=789
The question mark is stating that everything after that is inconsequential, but important to find the page you are looking for. The dynamic system will have a lot of variable information that needs to be worded correctly and typically this is only used for professional sites like the news.
The search engines can find the dynamic URL’s unlike a few years ago. There are limitations to the dynamic URL and therefore it is best to use a static URL for your purposes. You should also avoid the variable names. The indexing bots tend to ignore this portion. There are several variables that are unique, making it hard to find for the consumer.
You need to avoid the session variables if you can so that you are ranked and therefore found. The most effective way to solve an indexing issue is to have a good IP delivery program, but still this is something you shouldn’t get involved with if you don’t have to.
Note: there have been a lot of URL’s with session variables lately. This will cause more issues regarding the process.
It can even mean more of a headache for you or the web creator. So don’t let this bog you down in getting the rankings you need for the SEO and marketing strategy.
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