October 8, 2008 by Matt Thomas
The highly prized 18 – 34 male demographic is hooked on the internet, more so even than television. That’s according to a study conducted by Hall and Partners.
Almost half the men interviewed spend upwards of 22 hours on the internet per week, 69 percent even said that they couldn’t live without being able to get online, more than double the number that ‘couldn’t live without’ TV. The internet also trounced other major hobbies with only 46 percent reading books regularly, 43 percent reading magazines and even less going to the movies or socialising in bars. Perhaps most shockingly of all, only 74 percent would rather have sex than surf the web.
The study underlines what the advertising industry has been saying for years, that the way to hook the younger, most sought after demographics is now through online advertising.
According to PricewaterhouseCoopers and the Interactive Advertising Bureau, internet advertising revenue rose by 12.8 percent in the first half of this year which, considering the economic climate, is more than impressive. As print, radio and even TV become more and more marginalised the industry is set to grow and grow.
Related posts:
