Microsoft announce social media aggregator Spindex

Microsoft seem to have come to the realisation that there is no competing with Social Networking giants Facebook and Twitter so they have instead announce a tool that is able to aggregate all of a users social media activity into one place.

Named Spindex the service works in a similar way to products such as FriendFeed and runs with the slogan “Make sense of your social overload.”

The main aim is to show users all activity across each of the Social Networking sites that they are registered with thus avoiding the annoying task of having to log into each of your accounts individually.

Lili Cheng, General Manager of Microsoft Fuse Labs wrote:

“Spindex, which we’re making available in early technical preview form, aggregates your social streams (Facebook, Twitter, Bing, etc.), making it simple for you to find what’s new, see personalized trending topics, and generally make the most of the time you spend being social on the Web.”

Microsoft’s Fuse Labs is the company’s short term centre for innovation having recently launched a Bing-Twitter mash up to enable users to see where their friends are tweeting. They have been busy of late having released a product for Microsoft Office 2010 that can integrate social media into outlook and a tool to integrate documents completely into Facebook.

It would seem that Microsoft are subscribing to the age old prophecy ‘if you can’t beat them join them’ as they habitually team with Facebook and Twitter rather than competing directly against them.

A trip to the Spindex website gives a little more information as to what exactly the service does:

“Allows you to access and interact with your social networks, see trends from your friends, and see related info from Bing on literally everything you click on. Spindex proactively finds useful articles and information based on your interest in your friends’ messages and comments.”

It is only available as a technical preview to those at the web 2.0 Expo in San Francisco but should be on general release later in the year.

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