November 24, 2009 by James Oliver
No one would be surprised to learn of delight at Microsoft related to the news that Rupert Murdoch’s News Corp, are thinking of removing their content, which includes some of the world’s most popular newspapers and television channels, from Google. There is famously no love lost between the companies. However, few commentators would have expected Microsoft to wade in, in quite the style they are thought to be contemplating.
The rumour is essentially that Microsoft is approaching the big online publishers, including News Corp, with a view to getting them to remove their content from Google’s listings. Details are sketchy at best, but Microsoft is also rumoured to be offering some kind of financial incentive for the move.
This is of course all to do with Microsoft’s search engine, Bing, which is continuing to struggle to catch up with market leader, Google. At this stage, Microsoft will be reasoning, anything that hurts Google helps Bing.
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