The mobile sector will account for over half of all broadband connections by 2015. That’s according to a report from Analysis Mason. The online analysis company believe that by that point Europe will boast in excess of 148 million mobile broadband connections. The current growth-rate of 46 percent year on year will even see 3G and 4G connections becoming more prevalent than DSL.
It’s a trend that the telecoms industry would do well to take on board. The report also predicts that the current percentage of revenue from mobile broadband, which stands at 1.7 percent as of December 2008, is set to grow to 5.7 percent by 2014, though how that revenue will be collected is set to change as casual users in Europe begin to opt for prepaid monthly contracts rather than the commitment and general hassle of the current monthly contract system.
It’s important to note that all these predictions require the year on year growth rate to hold steady at 46%. This is an ambitious estimate but by no means out of the question, there are still a whole lot of Europeans without mobile internet access. It’s all going to come down to adoption rates and just how quickly prices come down.
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