May 27, 2008 by Admin
For those who have used Google’s AdWords programs you know there is a lot of talk about how it actually works. We want to take away the confusion you might have and replace it with the truth. We are providing you with 10 myths related to the quality score AdWords provides, so that you have a better sense of what your website really needs. You should already know that when you have a high quality score from AdWords you have the lowest cost for pay per click advertising as opposed to the low quality score where you are paying a great deal in advertising. If you want to stop wasting money on the wrong advertising then you need to understand the myths below. Take the guess work of getting that website where you need it to be.
1. Quality Score Myth Numero Uno!
This myth states that the AdWords account has one quality score in which your key words will be affected. This however is untrue. Each aspect of AdWords is going to have its own score. These scores are labeled Account Quality Score, Ad Group Quality Score, and Keyword Quality Score.
The Ad Group Quality Score is used for the content network. It will offer you are rank for that particular section. Keyword Quality Score is all about the search network. The keyword QS will combine the cost per click to show your placement on the ad. The keyword itself has its own ranking. In other words, if you have more than one keyword in your document or on your site it will have a specific score. The score will be based on the relevancy of the word that you have used. The scores are not numerical, but word related such as Great, OK, or Poor. Along with the relevancy you must be concerned with the click through rate. This is determined over a 2 week accounting. Geotargeting and demographic targeting are also aspects of the score. These last two are minor issues, but important nonetheless.
The account quality score is a bit different. This is going to be a total of all the keyword quality scores that you have. So depending on how many keywords and how they are ranked you will find the account quality score. Most use this to gain bids on lesser used keywords. The idea is that you need better quality keywords in the individual scoring to make the account quality score higher. You don’t want both scores to be in the low section; as it can affect those keywords that are in high or good quality. Keep in mind that one score will affect the other. A few of the lower score keywords are not a bad thing just make sure you use them sparingly.
The account quality score is found with the minimum bid price on new words. This means when there is not a lot of data for keywords you really need that higher score to keep the bids low.
Lastly you have the Landing Page Quality Score. This is going to affect the bid price as well, but not the position in the search unlike the other options.
Related posts:
- Myths: What You Should Know About AdWords – Part 5
- Myths: What You Should Know About AdWords – Part 3
- Myths: What You Should Know About AdWords – Part 4
- Myths: What You Should Know About AdWords – Part 2
- Myths: What You Should Know About AdWords – Part 6
- Myths: What You Should Know About AdWords – Part 8
