May 28, 2008 by Admin
Your Landing Page Quality can affect your Quality Score and the position of the Ad for searches.
Most individuals believe that the quality of your score is affected by the landing page quality, but in fact it doesn’t in the way you think. The landing page quality affects the score only in the content network. If you remember from above we have two types of networks the content and search. The search network will be unchanged. This is the most important network. You need your website pages to be on the search page. That is how you will get more traffic.
If you will remember the quality of the landing page is going to affect the minimum bid. In other words you have to bid for keywords and if you have a low score in the content area you will be paying more for the ad you are trying to put out there. This means that while the quality doesn’t have a direct relation on the search network, it has bearing on other areas.
You may have already seen this last paragraph in action. For example you may have a high quality score on keywords, but Google wants a dollar for the bid, to make the keyword active. This is usually, but not always due to the landing pages, so double check that out first. Once you fix the problem you should have a better price for the bids. Just remember that the quality will affect your monetary arrangements even if it doesn’t affect your score.
Related posts:
- Myths: What You Should Know About AdWords – Part 4
- Myths: What You Should Know About AdWords – Part 1
- Myths: What You Should Know About AdWords – Part 5
- Myths: What You Should Know About AdWords – Part 10
- Myths: What You Should Know About AdWords – Part 7
- Myths: What You Should Know About AdWords – Part 3
