Myths: What You Should Know About AdWords – Part 3
You Need an Individual Ad Group for the Quality Score.
This statement is untrue. The imperative aspect here is that the ad groups have keywords that are of a high score based on relevancy to the ads you have created. If you keywords match the theme you are in better shape. The keyword doesn’t even need to be in the ad. It just needs to be relevant to the ad. In other words the keywords you use should be related to the ads you are creating and if they don’t you should create a new ad group. The groupings can be small, but you don’t need a group for every keyword either. For example if the words in the ad relate closely enough that is an ad group, and no need to form a new one.
The other side of this part of AdWords is that you don’t want to have a longer ad grouping either. You need an add group that is relative in size so that the keywords will be relevant. You can always adjust things a little later, but adding more than several thousand keywords to one ad group is going to reduce your score.
By starting off with a smaller amount of keywords you are going to be able to get the score you need. You can also have 2 to 4 word key phrases that will remain short. You don’t want to go longer than 5 keywords. Google won’t be able to recognize this and in return will offer a lower score.
After the quality score has been created than you can start to change a few things. You can offer more keywords. Just remember that you still don’t want an unmanageable number.
Google usually accepts ad groups of 10 keywords and up to 20, but you should not go over that amount. There are some out there that have more than a hundred keywords in ad groups, but smaller is usually more effective. You also need to make sure that all the keywords are relevant no matter what size the ad groups are for a better quality score.
Related posts:
- Myths: What You Should Know About AdWords – Part 1
- Myths: What You Should Know About AdWords – Part 8
- Myths: What You Should Know About AdWords – Part 5
- Myths: What You Should Know About AdWords – Part 6
- Myths: What You Should Know About AdWords – Part 2
- Myths: What You Should Know About AdWords – Part 4
