May 31, 2008 by Admin
Click through rates with broad matching keywords affect your quality score.
This is another myth. The fact is the quality score is based on exact matching rather than broad. Keep in mind that any keyword you use could be used by Google to determine the score. It is just that the exact keywords are going to have more affect on the score rather than other keywords you might use. For example if the individual doing a search has that exact key phrase in the search engine your score will be affected, but they can find you by other means.
The other half of this statement is that using broad keywords can gain you more on the site. You are targeting more consumers and that means you can have a new keyword. If you have a new keyword Google will also want to use it, by perhaps making it less broad after all. The broad keywords are going to cost you more, so make sure that you are aware of your budget. You don’t want the searches to be blocked. You should also consider the words you use so that you don’t have irrelevant searches, such as using things like phrase match.
Related posts:
- Myths: What You Should Know About AdWords – Part 2
- Myths: What You Should Know About AdWords – Part 1
- Myths: What You Should Know About AdWords – Part 4
- Myths: What You Should Know About AdWords – Part 3
- Myths: What You Should Know About AdWords – Part 7
- Myths: What You Should Know About AdWords – Part 8
