Myths: What You Should Know About AdWords – Part 8

Optimizing your AdWords will delete your keyword history.

You need your keywords to be relevant and specific to help your score increase. This means you should focus on the ad groupings that you are creating. You also need to have the history of your site support the keywords.

In other words if you can keep on top of the score you should be able to get that high score all the time. You shouldn’t delete anything either so that you would lose history. In the Adwords editor there is a cut feature that allows you to move keywords from ad groups, so that you don’t have to delete anything. This allows you to keep the history.

Related posts:

1. Myths: What You Should Know About AdWords – Part 3
2. Myths: What You Should Know About AdWords – Part 1
3. Myths: What You Should Know About AdWords – Part 6
4. Myths: What You Should Know About AdWords – Part 7
5. Myths: What You Should Know About AdWords – Part 9
6. Myths: What You Should Know About AdWords – Part 2