June 5, 2010 by Andre
Apple chief executive, Steve Jobs, is set to reveal the companies new iPhone at WWDC in San Francisco next week.
The new iPhone is rumoured to have a new, squarer look, as well as a plethora of new features which includes an improved camera, increased battery life, bigger storage and a higher resolution display.
Apple traditionally uses its annual Worldwide Developers Conference (WWDC) as the first showcase of its latest iPhone range. The event brings together engineers from around the world, all of whom write software and applications for Apple products, such as the iPhone and recently released iPad.
Steve Jobs, Apple’s chief executive, will take to the stage at 6pm UK time, on Monday 7th June for one of his most hotly anticipated keynote speech’s, where he is expected to show off the latest addition to the prolific iPhone line-up, whilst revealing more details about the new iPhone OS 4.0 operating system that the new phone will be running. Analysts are expecting few surprises from Apple, but believe that improvements to the iPhone are integral if it is to stay ahead of the chasing pack when it comes to mobile phone technology.
“We’ll see the evolution of an established and hugely successful product rather than a revolutionary new device,” said Geoff Blaber, an analyst with CCS Insight. “Apple has to continue improving. It’s facing a barrage of competition that didn’t exist three years ago when the first iPhone was launched. Google’s Android platform is gaining in momentum and popularity, and is an increasingly capable operating system.”
It is sure to be one of the most intriguing conferences to date after all the fuss surrounding the ‘lost iPhone’ over the last month or so, come Monday we will all know whether or not that really was a rare slip from Apple or perhaps a clever ploy to cover up something even more special….roll on Monday!
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