October 15, 2009 by Jenny Sanderson
UK regulator, Ofcom has released a report today that reveals the true proliferation of video on demand (VOD). The report reveals that that just under one in three (29% to be exact) of all UK adults regularly watch or download video content. However, the really interesting part is that, in contrast to reports in some media, most of those adults are viewing the content on the entirely legal catch up services offered on services such as iPlayer and, to a lesser extent 4od.
Furthermore, the survey also revealed a surprising lack of support for illegal file sharing overall amongst UK adults, with 42% believing that all file sharing should be made illegal. However, those stats differ considerably amongst younger adults, with 55% believing that the practice should not be against the law.
In a way, the statistics are not surprising, especially when viewed in the context of internet use, with a massive 73% now now online.
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