Ever since micro blogging site, Twitter, really took off this year it seems that practically all brands, businesses and celebrities have been trying their best to outdo one another when it comes to finding new ways to exploit the vast numbers the site attracts. However, I don’t think that anyone really expected an age old institution like the Royal opera House to come up with probably the most innovative use of the site yet.
The London opera venue, one of the most famous in the world, has invited the public to submit tweets that will make up the lyrics of a new libretto, excerpts of which are to be performed next month. The music is being written by the composer Helen Porter.
So far, only the first scene of the experimental work has been completed, it features a man named William who has somehow been kidnapped by birds. New contributions to the project are still welcome.
Alison Duthie, head of ROH2, had this to say, “It’s the people’s opera and the perfect way for everyone to become involved with the inventiveness of opera as the ultimate form of storytelling.”