The Value of Content - Part 9

April 24th, 2008

Yahoo Search Engine Filter

Yahoo has a similar approach to Google. When a query is performed by Yahoo the duplicate content is going to be removed. They also look at the crawling information and index stage. The query is completed when a real time search by a user is done. Yahoo wants to get rid of content as soon as it is found and before the user sees it. Read the rest of this entry »

The Value of Content - Part 8

April 23rd, 2008

The Filter

Google has what is called a duplicate content filter for web sites. This filter will only index on of the articles rather than both. So if you have two articles on a web site only one of those pages will be indexed. Usually the article of duplicate content posted in the index is the first page Google came across while crawling the web. Read the rest of this entry »

The Value of Content - Part 7

April 22nd, 2008

Search Engines Target

Search engines care if a site has similar content for several reasons. Many search engines have been trying to delete duplicate content on the internet for one major reason: It is bad for business. Search engines want to be the top site for visitors in providing information that is available on the web. Since they desire this they need to regulate how information can be displayed. The search engines strive to make the quality and information unique when a search is performed as part of this responsibility. Read the rest of this entry »

The Value of Content - Part 6

April 21st, 2008

Five and Six Penalty for Duplicate Content

If the structure is identical, but the content is considered reminiscent of past content you are still going to get a penalty from search engines. In other words the structure and linking scheme are the same for site 1 and 2. The content also seems to be very closely related. Read the rest of this entry »

The Value of Content - Part 5

April 20th, 2008

Third and Fourth Penalty Design

In the third penalty example the structure of the website is identical with a similar content. In this case the structure is absolutely a duplicate; however site 1 has a closely related subject and information that is also on site 2. The structure of the written words, content, and presentation is all very similar, but slightly different. Read the rest of this entry »

The Value of Content - Part 4

April 19th, 2008

Duplicate Content and the Written Word

Duplicate content is not just about the written forms of content. There are six types of duplicate content we will look at in the next few posts. You should also be aware that with duplicate content come some penalties that could be lasting. Penalties can come from individuals using site templates that are very similar to other websites in structure and design. Let’s look at some examples by using Google as a model. Read the rest of this entry »

The Value of Content - Part 3

April 18th, 2008

Third Duplicate Content

Duplicate article publishing is the third widely known duplicate content issue. This occurs when an article is published online so that it can be copied or placed on several other sites on the internet. This often happens when article directories or article submission software is used. The search engine usually considers these to be duplicate content and will not list your site or list the article in the directories. Read the rest of this entry »

The Value of Content - Part 2

April 17th, 2008

Examples of Duplicate Content

Take a job listing website. If the job listings are nearly identical on every page of the site for the searches and employers you could have a duplicate content problem according to the search engines. Most web sites realize this issue and try to avoid the same content on each page. There are three widely known types of duplicate content you should be aware of. Read the rest of this entry »

The Value of Content - Part 1

April 16th, 2008

Your website traffic is going to be dependent on the content you have. If you have high quality content on your site your consumers are going to be happier to visit your site. Your links are also going to have a higher amount of value as well. Read the rest of this entry »

THE .CM DEAL: A SEARCH ENGINE MARKETING DREAM OR NIGHTMARE?

April 15th, 2008

One of the basic strategies of search engine marketing is in registering a domain name for the client’s website that is relevant to the client’s business. In order for the website to draw in valuable Internet traffic – the goal of every search engine marketing campaign – the domain name to be chosen must be something that is easily recognisable and easily remembered. Read the rest of this entry »