March 26, 2008 by Admin
Google and PayPal are online check out tools. There may be a few things you are not aware of regarding the Google Checkout and PayPal that could affect your e-commerce business. First with Google Adwords you can process 10 times your ad spend for free. In other words if you are spending 3,000 per month on the AdWords program you can actually process 30,000 dollars in website sales with no transaction fee.
So instead of spending a lot on advertising and transaction fees via the checkout from Google or PayPal you would be saving money.
The only thing you have to do is use the pay per click ad with the badge displayed that you have the checkout as well. With PayPal you may even be able to get your logo displayed on your page to make sure everyone knows that you use PayPal for transactions, but you are still going to have some fees unless you do the click through rate of that ad. This means you have to have the pay per click software to use as your advertising in order to save yourself some fees in transactions. There are several reasons you may need to change the way you do your online business.
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