Pay Per Click Advertising: A Billion Dollar Internet Industry
The internet has seen the phenomenal increase in advertising revenues from $ 9.6 billion in 2001 to $ 27 billion in 2007. Front-runner to this trend is Pay Per Click advertising. What’s more is that it is just beginning to stir things up as more online businesses are sprouting on a daily basis, and more are getting to appreciate the benefits of Pay Per Click advertising.
Internet advertising is reported to account for only 5% of the figure spent on advertising and it is expected to balloon considerably to about 20% in a couple of years. This makes it so because the rates for Pay Per Click advertising are very reasonable for both major brands and small start-ups. What makes this type of advertising grow at such a remarkable rate is, compared to content and article SEO efforts, Pay Per Click advertising has the capability of placing your website on the top ranks of search engine results.
This is how it works: advertisers research on keywords that are believed to be the ones used by potential costumers when they look for products or services like the ones offered by these advertisers. Signing-up with an internet search engine marketing outfit like Google AdSense, Yahoo or MSN, they bid for these keywords so their Pay Per Click advertisement will come out every time a web surfer searches for these keywords. Advertisers bid to be placed on the top rank of search engine results.
Pay Per Click Advertising Hits your Target Audience
Unlike traditional advertising where you pay a flat rate regardless of who sees your ads, or if you are hitting your target market, the Pay Per Click advertising scheme is more efficient in such a way that you only pay for clicks received. As your ads are shown only when someone is searching for something like what you offer, and click on your ad, this translates to a better conversion rate.
To illustrate an example, your online business is selling digital cameras so you bid for key phrases with the word “cameras” in them. Whenever someone searches for anything with the word “cameras” in them, your Pay Per Click advertising appears with the results. Your ranking would just depend on how many others have bid higher than you did. These search engine marketing firms also place your Pay Per Click advertising to some websites that are relevant to your product. You may find your ads on a blog site for photography hobbyists, for example. Whenever someone clicks on that link to your website, the owner of that blog site gets a certain percentage of commission from your monthly budget. Your advertising dollar is money well-spend with Pay Per Click advertising.
Pay Per Click Advertising gives you Higher Conversion Rate
Unlike traditional advertising (which can be equated to “called-call” selling) Pay Per Click advertising makes you deal only with people who responded to your advertisement. This means you pay for quality leads that are closer to conversion as you only get a narrowed-down portion of the market who have shown interest to your product or services. This means that with Pay Per Click advertising, you only pay for Ads that made results.
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