Pay Per Click and PageRank Algorithms
When you consider pay per click programs, it is wise to learn a little about PageRank algorithms and how they work, since you will be using these solutions to promote your web pages. It is not necessary to probe into PageRank algorithms, but it sure helps to understand how they are formatted. “PR (A) = (1-D) + D (PR (t1) /C (t1) + …/C (TN)) Pay per click and PageRank algorithms sort of go hand-in-hand. PR evidently stands for Page Rank, but what does the rest of the formula mean? The A stands for the first web page, and d stands for the “dumping factor,” which has a set point. Commonly that point is around “0.85.” The T1 and TN represents the page that links to the first web page, A. C represents the “outbound links” which link to TN.
You are probably wondering, what in the world does PageRank algorithms have to do with pay per click? The answer is easy and once you finish reading this article, you will see why. First, when you choose PPC or pay per click programs, you are setting yourself up to get Google to index your web site by buying Google keywords. It is a bidding program, sort of like an auction. When you buy the keywords they go on your web pages, which usually follow by submitting your pages to the search engines in hopes that Google will index your web site. If Google does not index your web pages, thus, you will not have a PageRank. Most times Google will not index your web site if you have broken links, insufficient links, poor quality keywords, etc.
For this reason, web designers and owners will place links on their pages, which point to other pages. With Google’s system, voting occurs, which means that when you link one page to another page, Google’s PR system votes on the link page. Keywords are essential, because Google also indexes web pages based on keyword assessment, which is why the highest bidders on keywords in the PPC programs often reach the top ranks. But still, they must add those keywords to the Title page, description, headers, body, URL, etc, in order for Google to find them. But, there is more to keyword placement than what most people realize. Google will also compare the keywords, which means that if your competitors have those keywords on their web pages and has had 100,000 visitors, your competitor will win you out on PageRank. This is because Google strives on popularity. Thus, choosing the most popular keywords in a pay per click system is wise, but page rank is also considered by on relevant web links. Thus, pay per click connects with PageRank systems in a few ways. Thus, if you have web pages without links, you are wasting your time submitting them to Google. You should always choose popular keywords for positive PR feedback, but you should also have at least a single link on each web page that links back to your web site to channel your pages to the PR.
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