Ranking Factors of 2007 You Should Know
Ranking used to be all about the links. However, more individuals began to use links as a way to get the higher ranking and they were not careful about the links they used. There have been changes to make the rankings more in line with quality than the links. You still have to pay attention to the various types of links such as popularity, reciprocal, triangular, mini nets, and link farms. They are still very much a catch phrase as well for those in SEO. Search engines used to take the websites and just index them and rank them according to the number of links. This is just not possible anymore with the millions or even billions of websites out there. They needed a better system. To help you gain the knowledge you need regarding the ranking factors, we have decided to give you the most important ones below.
The first thing you want to remember is that most of the larger search engines have two indexes. You have the page ranking index and then the supplemental index. The second index is where the supplemental pages go that are included in the index, but don’t have a chance of ranking at any point.
Links are still important factors in your search engine optimisation, but don’t look at just the links. You need to be able to stay in the good index by understanding how the process works, just a little. We can’t explain the complicated algorithms and nor would you need us to. You just need to know that the search engines are crawling on the surface of pages when they have poor links. Search engines like Google are hardly getting deeper because there is no need.
Something else that is particularly important is the Site Health. Google and other search engines are looking at the Cache Date to determine if the site is healthy. So how does this work? Well you will need to do a site search on your domain. For example if you type in site:cnn.com you get the health of CNN’s website. This will help you see how the search engine is indexing the information you provide and also the Cache Date. The Cache Date shows you when the search engine downloaded the page into their server. You can also click on a link to the current page in the event your page has changed. Google and other search engines don’t crawl every page 24/7. In other words the spider is set to crawl the internet and hit on pages. Therefore the Cache Date could be old if you haven’t been crawled recently. This could also get you out of the top index. To keep yourself where you belong with a website you have to update it and get the spider to crawl you instead of elsewhere. This is again where links come into play.
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