July 8, 2008 by Admin
SEO or Search Engine Optimisation is often used as a marketing strategy to bring websites and the companies or parties they represent to the forefront of people’s consciousness. So much research is done via the internet, and finding your way through the vast array of knowledge for any particular item is as simple as typing a request into a search engine.
It is the job of the Search Engine Optimisation team to determine how best your website can be managed in order to bring it to the top ten ranking in the results page. If you use Google or Yahoo to search for, let’s say, a robot that talks, then companies who specialize in this market will make sure that robots and talking robots come high on their list of keywords. In fact on the last count there were 519,000 results for a robot that talks, but the reality is that most people do not search past the first page of 10 results before picking a site to view. Because of this it is imperative that you get yourself on the front page.
The term keyword can be defined as a part of a sentence used to illustrate an author’s reasoning; therefore, thus, despite, but in modern terminology a keyword is a reference to the content of a web page. Fifteen years ago, a search engine used keywords almost exclusively to provide results for a search made and this is usually the first element to be scrutinized by the SEO to improve ranking. However, the major search engines today claim that much more advanced techniques such as the analysis of statistics and web configuration are used in their procedures, so one wonders if keywords are relevant at all in the modern world.
The next step that a Search Engine Optimisation team would use would be to examine how people search and what they search for. Again using our earlier example, a toy manufacturer with a model talking robot would need different keywords and search words than someone interested in advance robotics. The SEO needs to be able to deduce what a potential client or visitor to the site might want, and link in Meta keywords that they might search for.
The SEO would also look at the coding and structure of the site to ensure there are no errors to prevent web crawlers from processing and indexing the site correctly. Web crawlers or spiders are programs that browse the World Wide Web (hence the name spider) in a systematic and methodical manner and create a copy of all visited web pages which are then indexed by the search engines to provide fast search results in Search Engine Optimisation.
Search Engine Optimisation is a useful marketing strategy to ensure that a client has a website that is working for and not against them, however it should not be ruled out that a sales incentive or internet marketing campaign might be just as effective in driving traffic to the site.
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