Bing, Microsoft’s search engine service is reported to have acquired over twelve percent of the search engine market in just one year, according to a report by independent researcher ComScore. The site’s success shows promise for future market coverage, although in relation to other search engine sites such as Yahoo and Google, there is still a long way to go before it becomes a serious competitor. (more…)

Search engine giants Google and football federation Fifa have collaborated on a range of tools that will make it much easier to find the latest World Cup news and scores directly from Google’s Chrome browser.
The brand new Fifa extension provides a live feed of results, news and match statistics, and users will be able to personalise the plug-in to display goal alerts for their favourite team. (more…)

Among the many announcements made by Apple CEO Steve Jobs’ at WWDC in San Francisco yesterday was the interesting fact that Microsoft’s Bing will become a search option on the iPhone. Microsoft is also expected to announce later in the week that Bing will also become an option on both the Windows and MAC versions of Apple’s Safari browser. (more…)

New figures released by ComScore have revealed that Yahoo! and Bing have had a good month of April as both companies have gained some ground on Google in the search engine war. (more…)

It would appear that Microsoft’s relentless marketing of its Bing search engine is beginning to pay off at the expense of Yahoo. The last couple of months have seen Microsoft release a number of advertisements in the UK as well as a lucrative sponsorship deal with The Simpsons on Channel 4 in the hope of increasing the number of users flocking to Bing. (more…)

You have to admire the sheer tenacity of Microsoft. It is well noted that Google completely dominate the search engine market with a massive 86% of the global market, whilst Microsoft’s Bing has a meagre 3.4% share. Despite this, Microsoft have embarked on an aggressive advertising campaign in the UK in the hope of at least stealing second place from Yahoo. (more…)

You’ll probably know by now, whether from this blog or one of the hundreds of others that have been covering this, that Microsoft have named their new search engine ‘bing.’ Now, to some that name may seem like just a random title picked out of the air at great expense by a marketing firm, however, to Mr. Steven Ballmer, CEO of Microsoft it is a clever marketing ploy rich in potential to become a household name. (more…)

For several months Microsoft has been testing a new search engine, the working title up till now has been Kumo, though Microsoft were always keen to stress that this was not a final name. According to reports the name is indeed set to change ahead of the rumoured $80 – 100 million dollar advertising push that Microsoft has planned for the new venture. (more…)