Google began on an idea that they would be a search engine using mathematics rather than indexing every page that came along. From the beginning Google used alpha and beta data to index pages in their search engine. Now Google is offering a new range of search options. It is these new options that are most important to search engine marketing now.

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Any time you start a business, whether it is online or in a local store you have the question of whether you will be able to make the needed revenue to survive. Most new businesses don’t work over five years. However, if you can make the five year more you are pretty much there to stay. For online businesses there are a number of options you can choose to get yourself out there and be successful. The biggest obstacle is going to be the hundreds of other websites. Competition is flagrant online.

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Google has confirmed that there never was a duplicate content penalty as many have been told. In fact in a recent statement they worked to end the myth. They do consider duplicate content a problem, but there is no penalty for such a use. They have made an official statement to that fact.

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Using the Tools Well

If you really think you need article directories, then you need to do a lot of research. The more research you do the better your chance of finding a site that will help over time. You also want to make sure that you pay attention to anyone submitting articles for you or that no one takes your articles. There are tools out there to help you keep your articles safe so that you are the original producer getting the links. You don’t want the competition taking your sales away.

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Finding the Best Directories

There are some good partner sites that you can use to get your articles out there. This is a syndication method that you can use. You should conduct some queries to find them. The goal is to get the niche you are looking for with other writers. If a writer will accept content you can supply it. They will also help you get the results you want. For example if you do forum sites like those looking for writers, or where you can submit an article under someone else you have a better chance of success.

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The Right Article Marketing

We have looked at the wrong way to do article marketing, so now let’s take a look at some of the best ways to succeed. You can still use article directories if you know how.

Most article directories will pull content and send them to low value article directories. You don’t want this to happen to you. Instead you need to make sure it doesn’t occur. The best way to do this is pay attention to your site.

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We want to help you get the best article marketing that you can in order to get your website on the top. We have some marketing strategies to help you gain a better look at where you could be going wrong. In fact there are hundreds of ways for you to go wrong because there are numerous article directory sites out there. You can’t just create an article and then link it back to your site. This is considered wrong on several levels. You have to be sneaky about SEO in order for it to work. To help you out we have done a little research to gain knowledge of the most common issues out there.

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Crawling with Spiders:

Search engines will be using their ability to crawl to give you a ranking. You have to make sure that the spiders crawling around on the web will actually net you the best ranking you can get. To do this you need to make sure that certain things don’t occur on your page. The spider will download your pages and then navigate through them. If the spider can’t crawl they will definitely leave your site and rank you low.

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For a website to be search engine friendly, you have to consider three important factors. Number one, creating content for the site must be done in an easy to crawl and index manner. Number two, you need to have links to your site that are helpful to gain the PageRank you need. Number three, the keywords used and the placement of them will affect your ranking.

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Time and Digg

It takes time to get yourself up there on the front page. Sometimes what you try will not work. This doesn’t mean you should just give up. You need to continue to try and make it to the front page. If getting to the top requires changing the topic or your submissions, then do it. You need to know that sometimes the front page is chosen randomly. This means that there is a popular story out there that Digg thinks should be on the front. You need to be able to manipulate the system, but you won’t always have success.

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