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Yahoo’s History as a Search Engine

Nov. 28th 2008

Yahoo began much in the same way as Google. A student at Stanford needed an idea and thus he launched his idea on the internet in 1994. While Yahoo is the first major search engine, it has not been able to keep up with Google’s innovations.

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Posted by Admin | in Marketing | No Comments »

Microsoft looks likely to link up with Yahoo… Finally

Nov. 23rd 2008

Microsoft and Yahoo seem finally ready to link up and make a concerted effort to fight the dominance of market leader, Google. The resignation of Jerry Yang, Yahoo’s beleaguered CEO is thought to have been the catalyst for renewed interest from the software company.

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Posted by Matt Thomas | in microsoft | No Comments »

Google Smashes Yahoo and Microsoft Again

Nov. 18th 2008

The continuing battle to be the best in the business has again been taken by Google. The company has again increased its lead over its rivals Yahoo and Microsoft. Market research companies have followed not just the monthly usage, but have data for year to date percentages. While Microsoft has still made strides over its competitors, their share has fallen since last year. Yahoo has seen a decline across the board. This sampling was based on approximately ten million internet users within a four week period.

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Posted by Admin | in Google | No Comments »

Microsoft Live enters the Social Networking World

Nov. 15th 2008

It seems everyone wants to jump on the social networking bandwagon these days. First, Yahoo announces plans to group their whole raft of services into one large social network, now it seems that Microsoft wants to turn Windows Live into something like Facebook.

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Posted by Matt Thomas | in PPC Advertising, microsoft | No Comments »

Microsoft won’t buy Yahoo

Nov. 8th 2008

The spike in share price that Yahoo experienced earlier in the week may prove to be short-lived, considering what Steve Ballmer, Microsoft’s Chief Executive said yesterday in Sydney, Australia. Balmer claimed that Microsoft was no longer interested in taking over Yahoo, which comes as some surprise considering the aggressive attempts the company has made to buy them in the past.

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Posted by Matt Thomas | in microsoft | No Comments »

Google pulls out of Yahoo Deal

Nov. 6th 2008

The troubled advertising deal between Google and Yahoo has been officially put out of its misery by the search engine giant. Since its inception, the deal had come up against strong criticism from advertisers, who feared prices would rise and the US Department of Justice, who feared that the deal would be anti-competitive.

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Posted by Matt Thomas | in yahoo | No Comments »

Search Engine Giants protect Freedom of Speech

Oct. 29th 2008

In a period where Microsoft is spending a lot of its time aggressively trying to buy, undermine or sabotage Yahoo and Google, it seems strange that there is anybody at either company willing to take a call from the computer giant. Somebody must have though, because the top three search engine operators have just announced a joint set of principles for doing business with nations where free speech is restricted, like China or North Korea.

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Posted by Matt Thomas | in PPC Advertising | No Comments »

Yahoo’s turn to get Sued

Oct. 28th 2008

Search engine provider, Yahoo is being sued by one of the world’s leading airlines over copyright infringement. The unusual case boils down to this, American Airlines claims that, by allowing its competitors to bid on several of their trademarks, including AAdvantage and American Eagle, as keywords Yahoo has infringed their rights.

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Posted by Matt Thomas | in yahoo | No Comments »

Google and Yahoo seek to keep Ad Deal alive

Oct. 14th 2008

Yahoo and Google are currently in talks with the US Justice Department. The aim being to prevent the much discussed interference in their troubled advertising deal. The negotiations are in their formative stages, at present and it is not clear whether or not the proposed changes to the deal will be amenable to either the US government or Yahoo and Google.

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Posted by Matt Thomas | in Google | No Comments »

Yahoo shares hit a five year low

Oct. 9th 2008

Shares in Yahoo Inc. plummeted to their lowest point in five years yesterday. The dip is thought to have been caused by the weakening advertising market combined with increasingly tight regulatory scrutiny surrounding the proposed partnership with Google.

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Posted by Matt Thomas | in yahoo | No Comments »
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