Analysts are widely predicting a changing of the guard at the upper end of the email provider tree. Usage of Gmail, Google’s popular email service is growing at such a rate that, if it continues, the email service will overtake Windows Live Hotmail by the end of 2009.
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As you may remember, last week we reported on the hiring of Carol Bartz as the new Yahoo CEO. Well, the industry has had time to absorb the news and feedback from the press and analysts is mixed.

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Yahoo’s two month search for a new CEO ended on Tuesday with the announcement that seasoned technology executive Carol Bartz would take over in charge of the number two search engine. From her 14 year tenure as CEO at software company, Autodesk, Bartz has earned a reputation for revenue growth and straight-talking. However, it is thought that not all shareholders are thrilled with the move.
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Yahoo said yesterday that it will restrict the time it holds personal search information that identifies the user. The move comes amongst increased anger from politicians and civil liberties groups about the practice of retaining personal search data.

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Yahoo began much in the same way as Google. A student at Stanford needed an idea and thus he launched his idea on the internet in 1994. While Yahoo is the first major search engine, it has not been able to keep up with Google’s innovations. (more…)

Microsoft and Yahoo seem finally ready to link up and make a concerted effort to fight the dominance of market leader, Google. The resignation of Jerry Yang, Yahoo’s beleaguered CEO is thought to have been the catalyst for renewed interest from the software company.
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The continuing battle to be the best in the business has again been taken by Google. The company has again increased its lead over its rivals Yahoo and Microsoft. Market research companies have followed not just the monthly usage, but have data for year to date percentages. While Microsoft has still made strides over its competitors, their share has fallen since last year. Yahoo has seen a decline across the board. This sampling was based on approximately ten million internet users within a four week period. (more…)

It seems everyone wants to jump on the social networking bandwagon these days. First, Yahoo announces plans to group their whole raft of services into one large social network, now it seems that Microsoft wants to turn Windows Live into something like Facebook.

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The spike in share price that Yahoo experienced earlier in the week may prove to be short-lived, considering what Steve Ballmer, Microsoft’s Chief Executive said yesterday in Sydney, Australia. Balmer claimed that Microsoft was no longer interested in taking over Yahoo, which comes as some surprise considering the aggressive attempts the company has made to buy them in the past.
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The troubled advertising deal between Google and Yahoo has been officially put out of its misery by the search engine giant. Since its inception, the deal had come up against strong criticism from advertisers, who feared prices would rise and the US Department of Justice, who feared that the deal would be anti-competitive.
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In a period where Microsoft is spending a lot of its time aggressively trying to buy, undermine or sabotage Yahoo and Google, it seems strange that there is anybody at either company willing to take a call from the computer giant. Somebody must have though, because the top three search engine operators have just announced a joint set of principles for doing business with nations where free speech is restricted, like China or North Korea.
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Search engine provider, Yahoo is being sued by one of the world’s leading airlines over copyright infringement. The unusual case boils down to this, American Airlines claims that, by allowing its competitors to bid on several of their trademarks, including AAdvantage and American Eagle, as keywords Yahoo has infringed their rights.
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Yahoo and Google are currently in talks with the US Justice Department. The aim being to prevent the much discussed interference in their troubled advertising deal. The negotiations are in their formative stages, at present and it is not clear whether or not the proposed changes to the deal will be amenable to either the US government or Yahoo and Google.
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Shares in Yahoo Inc. plummeted to their lowest point in five years yesterday. The dip is thought to have been caused by the weakening advertising market combined with increasingly tight regulatory scrutiny surrounding the proposed partnership with Google.
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