YouTube has revealed a new system to auction advertising on the site. Perhaps unsurprisingly, it’s very similar to the one used by Google. Just like Google, it will promote ‘sponsored video clips’ on the same page as organic search results.

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Did you wonder what the Queen’s head was doing on the Google logo when you logged on last Thursday? Apparently it was in honour of a visit to Google’s UK headquarters, where the Queen personally uploaded archive video of a 1969 Buckingham Palace reception to her own YouTube channel, ‘the Royal Channel.’ The channel was launched last December and currently boasts 54 individual videos.

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In an effort to give YouTube a makeover, Google are implementing an audio preview feature in the comments board. It is thought the feature will improve the quality of discussion on the message boards by giving YouTube’s more inane posters a chance to self edit after hearing their dull, irrelevant or nonsensical comments read back to them by a computerised voice.

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