The Value of Content - Part 11
Developing Content
Your content needs to be unique. It should not be something you have rewritten or paraphrased from another site. You should come up with new content on a frequent basis as well. Product descriptions should be rewritten often as well. This means that you change the information available regarding those items with different language. It can be time consuming, but you will get more consumers that way.
Blog archive pages are another area you need to look at. The blogs should not be dated nor should they have an index. If you avoid these two things you can have higher page rankings.
You shouldn’t let Google or another search engine decide what is the best version of your content. You need to block duplicate content by creating a robots.txt file on the directory. This helps the search engine figure out what is the more legitimate content.
301 Redirect helps you to restructure or redesign your site frequently to help block against the duplicate content problems. It will actually formulate two reports to help you restructure the web site. If you are going to have two or more web sites on the internet you need to make sure they are syndicated properly. This means that the content on the affiliate sites is going to be different enough, not to get caught as duplicate.