The Value of Content - Part 7
Search Engines Target
Search engines care if a site has similar content for several reasons. Many search engines have been trying to delete duplicate content on the internet for one major reason: It is bad for business. Search engines want to be the top site for visitors in providing information that is available on the web. Since they desire this they need to regulate how information can be displayed. The search engines strive to make the quality and information unique when a search is performed as part of this responsibility.
For example is a search resulted in every result being the same information that wouldn’t be extremely helpful. If the first twenty pages have the same content then the visitor is going to choose number one. Search engines believe the key to content is in the diversification. In order to be ahead of the competition you have to have content the visitor or consumer is going to want. If there is no competition then the businesses are going to fail. As the search engine is called to do a search it will look through the many websites and will not offer duplicate content pages. It will offer the most relevant sites. Reduces rankings often occurs as a result of this duplicate content. Google has not offered a great deal of penalty, but offers only one site. So if you are not that one site you are in effect being penalized.