June 13, 2010 by James Oliver
Twitter announced this week that they have acquired a group known as Smallthought Systems, a start up company that are responsible for Trendly, an application that allows web sites to find out more about the usage and traffic data that is collected by Google Analytics.
The popular microblogging web site, which also recently announced it would integrate advertising with searches through its Promoted Tweets, plans to use existing Smallthought employees as part of the web site’s analytics team.
According to a post by Kevin Weil on the official Twitter Blog:
“The new employees have joined our analytics team and will focus on integrating ideas from Trendly into our current tools and building innovative realtime products for our future commercial partners,”
The company required extra staff and resources in order to maintain the overflowing amount of information that the Twitter web site handles on a daily basis, according to Twitter CEO Dick Costello. The service currently receives more than 65 million updates every day from its users, whose numbers are nearing 200 million.
“Every day millions of people use Twitter to create, share and discover information, and as we grow, analytics becomes an increasingly crucial part of improving our service,” the company said on their blog.
The staff from Smallthought and Trendly will also be working on new tools and products to offer for Twitter partners in the future as well.
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