In an interview with the BBC, Twitter co-founder, Biz Stone has expanded on his plans to offer Twitter commercial accounts. The commercial accounts will apparently offer an ‘additional layer of access’ which allows you to learn a little more about your Twitter account, as well as some kind of analytics package to help you leverage the social network in the best possible way to maximise the effectiveness of your social networking activities.
Stone was at pains to point out that Twitter has no plans to move to an overall payment mode, “Twitter will always be free to everyone whether it’s commercial or personal.” The changes will simply be about giving heavy users the opportunity and information to become the best twitterers they can be.
Business accounts are, of course, just one side of the Twitter monetisation strategy. The other, and probably much more lucrative, side being the tie in deals they recently signed with Google and Bing.
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Comment by Twitter Follower Manager — November 21, 2010 @ 9:19 am