May 28, 2010 by Andy Russell
Social networking site Twitter has announced this week that it will no longer be allowing third parties to spam the Twitter stream with annoying messages that advertise their products or services.
The companies chief operating officer Dick Costolo stated in his blog post that Twitter are committed to creating the best possible “user experience”.
“It is critical that the core experience of real-time introductions and information is protected for the user and with an eye toward long-term success for all advertisers, users and the Twitter ecosystem,” he wrote.
“For this reason, aside from Promoted Tweets, we will not allow any third-party to inject paid tweets in to a timeline on any service that leverages the Twitter API.”
Costolo also stated that the company were going to start charging companies that sell advertising based around Twitter content, “where that Twitter content is the basis (in whole or in part) for the advertising sale”.
This would mean that companies such as Ad.ly for example, a US site that sells adverts into streams, and Tweetup may need to begin to look elsewhere for revenue.
Costolo also said that companies could continue to sell analytics and other services that are based around Twitter.
Twitter said that they would be issuing a new set of revised terms of service that will outline what will and will not be permitted under the new rules in the clearest way possible.
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