June 6, 2010 by James Oliver
Yahoo! is set to launch new features that will push the integration of Yahoo.com and Yahoo! Mail with Facebook, the main aim behind the new features will be to encourage users to post actions taken on Yahoo! sites and other associated services – such as photography favourite Flickr – onto their Facebook wall.
It has also been reported that Yahoo! will also be upgrading its Yahoo! Profiles service to include tabs that will take users to various social networks. Under an all new name ‘Yahoo! Pulse’, users will be able to switch between these networks and access updates from their Yahoo! or Facebook profiles without having to use the services separately.
These new features are slowly strengthening the extended partnership between Yahoo! and Facebook that has been growing since last December, as Yahoo! really pushes its goal of becoming a more social site in order to hold the attention of its visitors.
Although Yahoo! sites already currently receive hundreds of millions of visitors from around the world each month, studies have shown that many of them do not hang around after viewing news stories or checking their email – instead heading over to social networking sites such as Facebook to spend more time networking with friends.
In a statement, a Yahoo! spokesperson explained that its partnership with Facebook was an effort “to give people one simple, trusted place to share information and connect. We think this offers great benefit to people across the Web, and it’s key to helping Yahoo! extend our reach and increase engagement.”
Yahoo! is not the only side benefiting from the deal, however, as these new features will also aid Facebook in as they seek to encourage more sites to link to its services, achieving founder Mark Zuckerberg’s vision of a more social web, extending user profiles across more major hubs and sites.
Director of the Facebook Developer Network, Ethan Beard, had this to say about the partnership:
“By integrating with Facebook on a global scale, Yahoo! is building upon an already valuable brand to give people easy ways to share the content they enjoy on Yahoo! with their friends on Facebook.”
Related posts:
