May 26, 2010 by Andre
Nokia and Yahoo! announced on Monday a strategic alliance around e-mail, mapping and instant messaging services.
The deal will see Nokia become the exclusive global provider of Yahoo’s maps and navigation services, under the branding ‘powered by Ovi’ that many users have probably seen on TV adverts.
Yahoo will similarly power Nokia’s Ovi chat and Ovi mail services with its own messenger and mail products.
Nokia chief executive Olli-Petska Kallusvuo said in a statement that the alliance was primarily intended to span mobile and online markets and to let Yahoo customers in areas such as North America, an area that has been a notoriously difficult market for Nokia, discover the unique and varied capabilities that Ovi maps can bring.
As part of the agreement between the companies Nokia and Yahoo said that they are planning to work on ID federation between their services.
The first signs of the coalition will allow users to log in to Yahoo services using their Ovi users id’s.
Speaking at a press conference to announce the partnership, Yahoo! CEO Carol Bartz revealed: “Many of you know we haven’t been focused a lot on our maps platform. This changes that.
“By using Nokia’s maps and Navteq services, it will be a much richer experience for users.”
“For us, this alliance has an especially important application in the developing world,” Bartz said.
“Nokia has by far the strongest track record in these markets and now Yahoo! gets to leverage that position.”
The companies have both stated that some of the co-branded services will become available in the second half of this year whilst the rest o the world will be targeted next year.
Related posts:
if you work and have no time to study, buy essay and be happy.
Comment by buy essay — June 8, 2010 @ 2:19 pm