April 30, 2010 by Matt Thomas
Yahoo! have scored a major coup in their battle with Google and Microsoft by landing an exclusive deal with the Premier League to feature highlights of the games online in a deal that will run for customary 3 year period until 2013.
Under the terms of their agreement Yahoo! will feature 5 minute highlight reels of each match on their UK website Yahoo.co.uk, the company will also have the rights to syndicate the content to other parties.
The deal is a major coup for the company as it puts them right at the epicentre of online football content in the UK, an extremely lucrative marker that puts Yahoo! in a rather enviable position.
The search engine based company will also be able to create targeted advertisement packages when they are distributing their content to major brands.
European Managing Director for Yahoo!, Rich Riley, stated: “The acquisition of Premier League rights shows how serious Yahoo! is about providing the best in video content for our both our users and advertisers.
“Sport is a passion for our target audiences and the Premier League rights are a key part of our efforts to build on Yahoo!’s reputation for engaging, original content.”
The agreement should push Yahoo! to further their online presence and capitalise on their recent profitability.
The deal will end BSKYB’s recent three year deal with the Premier League that proved to be a great success for the company, Yahoo! hope to achieve a similar sort of popularity with their version of the highlights.
Premier League chief executive, Richard Scudamore, commented: “The way fans access Barclays Premier League action is growing ever more diverse and sophisticated. The online highlights package is an important medium for supporters of all our clubs to be able to follow match action.
“Yahoo! has a great reputation and presence in new media and we are pleased to welcome them as a Premier League rights holder. I am sure they will do a fantastic job in reaching the widest possible online audience over the next three seasons.”
Along with their recent announcement of a healthy profit for the year so far, this announcement would appear to have put Yahoo! on course for a very good year.
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