March 7, 2009 by Matt Thomas
According to comScore, 14.8 billion online video were watched in January. The principal was, obviously, the Google controlled, YouTube, whose users exceeded 100 million for the first time in the opening month of 2009. Startling as the web viewing figures are, they are part of a longstanding trend and actually represent only a four percent increase on December’s figures.
It has been hypothesised by analysts that the recession has had a huge effect on the viewership of online content, with people hesitant to go out. Preferring instead, to save their money and view one of the millions of videos available with a click of a mouse from their computer. Combine this with the fact that everyone is broke anyway in January and the European January weather and you have an online content, perfect storm.
During January, YouTube, who control 43 percent of the online video market, logged more than 100 million unique visitors. Even more impressively, the average YouTube user watches around 62 videos a month, each one lasting for an average of 3.5 minutes. That’s a phenomenal amount of people’s time spent on a website.
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