Will the Adsense Beta Banish Click Frauds?

Google is planning to slowly ease out its wildly popular PPC or pay-per-click program and replace it with a new pay-per-action or PPA model, which is currently in the beta-testing phase. Hopefully, PPA will nix click frauds which plagued the older PPC program.

 

PPA is certainly more lucrative for online advertisers and marketers because they don’t need to shell out a penny till someone clicks on their ad, arrives on their site, and then takes some action there, for example, buys a product, signs up for an e-zine, or even just fills in a form. This is considered to be better than the older PPC model in which advertisers had to pay Google a small fee whenever someone clicked on their ad, either by mistake, by design, or were paid to do so by their competitors in order to drive up their costs.

Adsense Beta Details

In the beta version of the Adsense program, Google offers its advertisers a choice to participate in PPA. If they decide to do so, then customers can select between the following –

• a single ad
• ads shopping cart
• a single keyword, phrase, or term

Publishers are also given a choice of the ad they wish to display on their site, specifically the –

• ads themselves
• company
• logo
• product/ service

Advertisers are supposed to use conversion tracking and it is hoped, that after such stringent measures, click fraud – as a career option – will die a welcome death. Even so, ad gurus believe that it is only a matter of time before a whole new rigmarole of frauds, scams, and hazards undermine a good thing again. While Google’s new baby, PPA, seems to be a new and revolutionary approach to online advertising, it seems as if its death clock has already started ticking away furiously.